Over the last decade or so, shopping has certainly made a dramatic change. Fashion (including couture) has embraced the retail trend that is e-commerce. Shoppers are constantly inundated with emails inviting them to a “Secret Sale”, “VIP Sneak Peek” and other marketing promotions. Certain sales and discount offers appear too good to be true. And perhaps, they are.
Before ‘checking out’, there are a few areas to consider prior to purchasing a new wardrobe or the latest trends. Designer fashion is often prompted by a ‘want’ rather than a ‘need’. (And there is absolutely nothing wrong with that.) However, a ‘want’ can quite often mean impulse purchases. (And there’s nothing wrong with that either.) The hidden costs of a garment may not be initially considered. Trust the experts to help make wiser clothing choices.
Before purchasing any garment, we recommend that you carefully read the care labels. If shopping for a special material or item (like UGGS), research online or speak to your dry cleaner about what steps are needed in maintaining them. By being knowledgeable, you can help save in the long run.
Considering the material is equally as important. Certain fabrics hold up better during at-home washings and visits to the dry cleaners. Although the initial price may be low, the factored costs of replacing a given item repeatedly makes it costly; in the end, it is more cost effective to initially purchase the higher quality versions.
Ornamentation is another important factor. Delicate lace, beading, ruffles and sequins demand special care. These embellishments typically mean that machine washing is out of the question. Your garments will require being carefully spot-cleaned by a professional.
Before purchasing a suede or leather garment, you should think about the maintenance and care needed. Suede & leather require a professional’s assistance. Manufacturers recommend owners do not attempt to try and remove stains themselves due to the risk of permanent damage. While wearing items, you must take special precaution with exposure to the elements such as rain or snow. Regular maintenance is a great way to prolong suede and leather articles. Even if they may not look dirty, many pieces require a proper cleaning followed by a conditioning treatment. Did you unfortunately get caught in a rainstorm? Be sure to allow your garment or accessory to air-dry naturally. Other regular treatments include a gentle horsehair brush, specially treated dry chemical sponge, or wiping down with cotton clothe. Follow the designer or manufacturer’s suggested instructions on maintaining an item’s original look and quality.
Fine fabrics used in casualwear or eveningwear also require a special degree of attention.
• Velvet is very susceptible to stretching and should never be machine-washed.
• Lycra is also another vulnerable fabric; you should be careful that accessories and other outside elements do not snag and compromise the fabric.
• Cotton, wool and polyester knits tend to be a little easier on the wallet. They are machine-washable and require minor effort on the customer’s part. For instance, wool can be machine washed and then simply laid out flat to dry.
Tip: Before dressing in silk, we recommend completing any beauty routine; we also suggest using underarm shields to further protect your clothing.
You take a lot of time and money in purchasing and caring for your garment. How much serious though do you get towards their storage? Here are a few helpful tips:
• Plastic bags are unanimously ruled out in favor breathable garment bags. When hanging stored items, padded hangers are strongly recommended.
• Other materials like jersey and cashmere should not be hung but rather folded and stored in a cedar closet.
• Keep in mind direct contact with sunlight is also to be avoided to prevent discoloration.
• If your closet space is limited, professional storage is another option to consider.